When should I get permission to use a copyrighted work?
It’s recommended that you get permission to use a copyrighted work when: • You’re unsure of or can’t determine the copyright status of a work. • You know in fact…
Can someone other than the author become the copyright holder?
It is possible to transfer or assign copyright; this frequently happens in publishing agreements. In many cases, the publisher holds the copyright to a work, and not the author. A…
When is my work protected?
Your work is under copyright protection the moment it is created and fixed in a tangible form that it is perceptible either directly or with the aid of a machine…
How is a copyright different from a patent or a trademark?
Copyright protects original works of authorship, while a patent protects inventions or discoveries. Ideas and discoveries are not protected by the copyright law, although the way in which they are…
What does copyright protect?
Copyright, a form of intellectual property law protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. Copyright…
What is copyright?
Copyright is a form of protection granted by law for original works of authorship fixed in a tangible medium of expression. Copyright covers both published and unpublished works.
How do I measure the success of my content marketing efforts – and my overall digital marketing efforts?
The success of a digital marketing plan can be seen in the number of conversions it creates. But it can be difficult to track exact results, as a consumer needs…
How do you get started in content marketing?
Developing a content marketing framework is not too different from any other type of marketing. You must start by clearly defining the audience your content is intended for, the goals…
Should we focus putting it all on our site or elsewhere?
The answer is really both. You should focus on creating awesome content on your own website first, and then branch out to other websites through guest blogging, creating videos for…
Can’t we just use our Facebook page or Google+?
The difference between starting a blog on your own website vs. a social network is that you have even less control of your content. Again, if you break terms of…